An ‘Adwords Editor’ type tool is currently being tested by Microsoft Adcenter development team which is likely to be first beta tested by Adcenter’s ‘premium clients’ who spend more than £6,000 per month basis.

Microsoft is also testing an api for Adcenter which can be used by clients who spend more than £3000 per month with Adcenter. This is expected to be launched in March 2007.

But the most interesting feature being currently developed is the supposedly ‘google adwords importer’. Now this will make the job for lot of agency guys who handle massive amounts of keywords for their clients. All you will need to do export the csv file from adwords and import it into Adcenter. Your ‘campaigns’ and ‘ad groups’ will be automatically be created in Adcenter. No release dates are available as of today.

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